C2CRM Wins ISM “Real-Time” Award for Second Consecutive Year
BETHESDA, MD (June 11, 2007) – “Real Time CRM — increasing access to timesensitive
information via handheld and/or wireless devices–is improving customer
satisfaction, productivity and financial performance of customer relationship
management,” said Barton Goldenberg, president of ISM Inc., in announcing the 2007
winners of the second annual Real Time CRM Software Awards.
The Real Time CRM Awards were introduced last year in response to the dramatic
impact that real-time CRM applications have on the way customer-facing personnel work.
To select the 2007 winners, ISM’s Software Lab staff tested the real-time capabilities of
more than 40 software entries against nine criteria–three additional criteria than last year.
C2CRM, in addition to “The seven other software solutions selected reflect the CRM
wave of the future as Real Time CRM is providing more rapid answers to customer
questions, instant chat with customer service, immediate access to order status and
inventory, and seamless connectivity between the Internet and brick-and-mortar stores,
with real-time intelligence,” said Goldenberg.
The winning software solutions were rated according to nine real-time solutions criteria:
Real-Time Dashboards, Rapid Application Development Tools (RAD), Workflow Tools,
Business Object Configuration, Mobile-Device Implementation, Real Time Currency
Conversion, Real Time Analytics, Real Time Accounting Integration and Service-
Oriented Architecture (SOA) Functionality.
“Real time functionality, along with analytics created in real time, are driving the growth
of both the CRM and mobile and wireless products/services markets,” said Goldenberg.
The Real Time CRM selections are featured in ISM’s 15th edition of The Guide to CRM
Automation and online at(www.ismguide.com).
Source: C2CRM