Oncontact Touches the Online CRM User
N/A (December 12, 2007) – Oncontact Software today
launched an interactive
Web site that is designed
to promote the newest
version of the company’s
CRM software, which was
released in late November. The newly
designed Web site includes an online
demonstration of the software, which
highlights what Oncontact calls the
solution’s “run with it” functionality —
giving users the same look, feel, and
functionality, regardless of whether
they are using the product at the
desktop or at a remote location, or
are synchronizing with other users,
says Oncontact president Jon
Zimmerman.
In addition to the online demonstration, Oncontact’s Web site features case studies, a library of
white papers, and a complimentary Forrester Research report. The site also features a CRM blog
offering tips and trends to improve business efficiency.
“If people are looking for information on CRM, they would typically have to pay $300 for the
Forrester Research report; we’re offering it to them for free,” Zimmerman says, adding that the blog helps Oncontact customers get a better idea on the best was to implement, use and benefit
from CRM. Such information will help Oncontact users stay ahead of their competition, according
to Zimmerman.
The CRM materials notwithstanding, the catalyst behind the new interactive Web site is the
company’s CRM solution, OnContact CRM 6.1 Web, described as the the industry’s first CRM
solution that enables users to access data via the Web, network, and synchronization. This
ensures that customers have a consistent user experience and feature set no matter how they
wish to access their CRM system, according to Zimmerman. With all the options for accessibility,
users will always be equipped with the resources they need to stay up-to-date with their
accounts, calendars, opportunities, sales history, and support data, he says.
Other CRM solutions are designed primarily to operate via the Web, so versions designed to run
in network or synchronous modes don’t have all of the same functionality, according to
Zimmerman. That means users may not get all the advantages of the software when running it
in the second two environments, he says, citing as an a example a user who may be able to
integrate with Outlook in the hosted environment, but not in the other modes. OnContact CRM
6.1, by contrast, offers the same functionality across all environments.
Oncontact CRM 6.1 Web is a Microsoft .NET, Vista-compatible solution — also backwardcompatible
to Windows XP — that only requires a Web browser for access. The application uses a
consistent data model to provide the homogeneous look and feel regardless of the environment.
In addition, Oncontact Software features a customer and partner Web portal, ClientNet, to give
an organization’s customers and partners the ability to log into the company’s corporate Web
site to view their sales history, review service cases, provide Web-based self-service, and
download company-specific information. The increased visibility aims to further enhance client
relationships, Zimmerman says.
While describing the market opportunity as “huge,” and noting that some Oncontact customers
are already using the software,
Zimmerman declined to forecast sales for the application for the short or long term.
Source: Oncontact Software