Parature and TMA Resources Announce Strategic Partnership
The Global Leader in On-Demand Customer Support Partners with the Leading Provider of Association Management Software
Vienna, VA (November 15, 2007) – Parature, a global leader in on-demand customer support and help desk software, announced today a partnership agreement with TMA Resources, a leading provider of association management software (AMS).
Member-centric organizations soon will have the opportunity to integrate Parature’s on-demand customer support software with TMA Resources’ flagship software, Personify. Integrating the two software systems will allow organizations to extend Personify’s current customer service capabilities by providing their members with the ability to:
o Submit questions online
o Search an online knowledge base for answers
o Read documents to learn more about a topic of interest
o Participate in discussion boards
The integration will enable TMA Resources’ clients to synchronize customer information and inquiries between Parature’s customer support software and Personify, the primary source for storing all customer data.
“As a global leader in on-demand customer support and help desk software, we are delighted to commence a partnership with TMA Resources,” stated Duke Chung, Parature CEO and President. “Through this partnership, Parature will continue to set the standard for support teams worldwide, providing the smartest, most effective way for organizations to support their members.”
Parature is a Software-as-a-Service (SaaS) provider that enables organizations to fundamentally change the way they support their members by enabling member self-service, increasing member retention and reducing the cost of support. The Parature suite of modules is seamlessly integrated into one solution allowing organizations to effectively manage all of their support needs. This dynamic, online software provides all of the tools necessary to resolve issues quickly and reliably, increasing satisfaction ratings.
“Friendly and efficient customer service helps associations thrive,” said Edi Dor, TMA Resources CEO & President. He continued, “Integrating Personify with Parature’s customer service software will enable associations to improve member and customer relations via the Web, which in turn may improve members’ perceived value of their membership.”
The integration will help any department that responds to customer inquiries, including customer service centers, research departments, and legal divisions.
Source: Parature