Capita Insurance Services selects SAP CRM on-demand

Capita Insurance Services, the insurance division of the UK support services company, Capita Group plc, selected the SAP CRM on-demand product. The SAP product is an extension of existing applications currently available from SAP’s insurance products which already include claims management, financials and human capital management. Agents from Capita Insurance Services have said that they selected SAP because they were impressed with its customer relationship management (CRM) software.

Capita Insurance Services is also implementing SAP Sales on-demand product so as to satisfy the immediate needs of its sales organization. The sales force automation (SFA) product provides broad data relating to Capita’s current customer base as well as providing insight into the prospect of securing new customers. Capita Insurance Services also has plans to implement the SAP(R) Marketing on-demand product in the next phase of its CRM rollout.

The UK is not alone as CRM on-demand is growing across Europe. Last week SAP announced that Germany‘s second largest airport, Munich Airport International, grossed 182 per cent returns over a five year period on its SAP NetWeaver Business Intelligence.