Enterprise management system: You know, for kids!

International nonprofit humanitarian organization Children International has announced its going live enterprise-wide with Aptify. Aptify is a provider of customer / member relationship management, e-Business, education management and other applications; the firm seeks to enable CI in providing responsive and personalized service for its sponsors, donors, and field offices worldwide.

Under the agreement, Aptify hopes to assist CI in tracking marketing campaigns for sponsorships and donations; robust reporting; and fundraising management of donations and in-kind gifts. Aptify Membership is a suite of business, integrated e-commerce and web-enabled applications. Before signing up with Aptify, CI reportedly underwent extensive software selection process that some of the largest vendors in the CRM and ERP market (read: Oracle). Naturally seeking to streamline, CI was sought a solution to address their unique system requirements for one-to-one child sponsorship.

The Aptify system has some high expectations to live up to. Top CI brass is effusive about CRM in a way few organization heads are: CI IT halfback Barry Sanders states that "Everyone at Children International is extremely excited about Aptify.” Extremely. No kidding; he said that. CI executive VP David B. Houchen stated that "Children International’s mission is to help children in impoverished areas around the world."

How does that relate to CRM exactly? Well, "Once we are live with Aptify, we will be able to broaden our fundraising efforts to new types of campaigns targeted at an expanded set of needs." And Sanders added, “we are energized with the possibilities of what we can achieve through Aptify." Headquartered in Washington, D.C., Aptify has provided business solutions and e-business applications for membership management, subscription fulfillment, publication fulfillment, and exposition and meeting management since 1993. Aptify has offices in Chicago, California and Pennsylvania; the firm also has an active international partner presence in Canada, the United Kingdom and Australia.