Two hires and a promotion

EmailLabs, email marketing solutions provider announced a pair of appointments and a promotion kicker. Stefan Pollard was named director of consulting services and Akila Krishnamurthi manager of customer support. Lena Waters has been promoted to director of marketing. Pollard joins the firm from email trust authority Habeas, an email trust authority.

Prior to Habeas, Pollard built and executed email marketing campaigns at E-LOAN and Cybergold.com. Pollard will be putting his seven years’ worth of email marketing experience in advising EmailLabs clients in evaluating email marketing programs, training and return-on-investment strategies. Pollard is a graduate of California State University at Hayward, with an MBA in computer information systems and a BS in marketing.

Krishnamurthi joins EmailLabs from Oracle and Siebel, where she was a support team manager. She has seven years’ worth of experience in customer support and has twice received Siebel Support’s customer satisfaction award. Krishnamurthi has a master’s degree in computer applications from Bharathiar University. Lena Waters moves up from marketing manager to marketing director. In the post, Waters will be responsible for messaging, advertising, driving demand and lead-generation programs.

Highlights on her CV at EmailLabs include the establishement of print, online, search and email advertising programs across several vertical markets, and implementation of a reporting matrix that measures and improves the effectiveness of EmailLabs’ own programs.

Waters was credited with directly increasing sales leads by more than 150 percent in 2005. Not bad. Waters nine years’ worth of experience in business-to-business marketing and holds a Bachelor of Commerce degree from the University of Northern British Columbia, which is to say that Waters has a UNBC BC.

EmailLabs is a provider of email marketing solutions to agencies, publishers and marketing, sales and customer service departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an web-based ASP service, and is easily customized and integrated with a company’s web site, sales force automation and CRM technologies.

The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. A subsidiary of J.L. Halsey Corporation, EmailLabs was founded in 1999 and is headquartered in Menlo Park, Calif.