News from tomorrow, Australia
And finally, an announcement from Australia, where it is literally already tomorrow today.
IT services provider Unisys has won a deal with with Racing Victoria Limited (RVL) to provide support, IT infrastructure services and CRM software to integrate marketing strategies across all affiliated racing clubs throughout Victoria.
Unisys will tailor the Epiphany CRM application, using J2EE open architecture, to integrate the system with other applications such as event management and accounting applications. All Racing Victoria clubs will have access to an integrated CRM system, and a single marketing plan to support the clubs’ long-term initiatives. Said Chris Skorsis, CIO, Racing Victoria Limited, “In the past we’ve had a very limited view of our customer base. With our new reporting structure, we’ll be able to make informed decisions on future campaigns.”
The first stage of the implementation is due for completion before the country’s famed Spring Carnival, 2007 incarnation.
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