Something revolutionary this way comes…?

Coghead today announced the addition of six “industry luminaries” to its advisory board, and The Chump must say that Coghead surely has the sweetest names for board members anywhere. The newbies are Steve Bourne, John Seely Brown, Guy Kawasaki, Ariel Poler, Rocky Roccanova, and Vishal Sikka.

Coghead was founded in 2003 and, if you haven’t heard of them yet, management promises that you will soon. PR heavily indicates everywhere that “Coghead will soon announce a radically new way for tech-savvy business people to create, manage, and deliver their own web-based applications.”

Further, Coghead CEO Paul McNamara announces that “Our mission is to liberate business people from the tyranny of canned software. Coghead will empower the people closest to the business need to develop their own solutions.”

Coghead seeks to provide users with the means to rapidly create and deliver custom applications that “can easily adapt to a changing world.” Coghead applications are created without coding and are delivered over the internet.

Coghead the company secured US $3.2 million in first-round financing from El Dorado Ventures earlier this year and plans a public beta of its service later this year.

“Coghead is at the center of a ‘perfect storm’ of changes in the creation and use of software,” said Brown…

And The Chump is on the edge of his seat.