Aspective gives you a perspective on CRM

CRM vendors are now offering would-be clients help in preparing a business case for deploying CRM (basically getting the CEO to loosen the purse strings). It is a savvy business move by these vendors who do all they can to portray the business benefits of their products and services, of course clothed in the lingo of tech jargon and powerpoint presentations that are bound to impress all but the most hardened money conscious CEO.

Aspective is a niche consultancy provider and a winner of the Microsoft’s global CRM partner of the year award believes in the power of communication. It talks to departments in a company that stand to benefit from the CRM deployment and offers them perspective on what to realistically expect from the deployment.

“Our discussions, from the very first point of meeting, are to try to understand the business: what they are trying to achieve, what constraints are preventing these achievements, the business benefits and retention rates,” explains Aspective vice president Dean Carroll.