CRMnext Review

About CRMnext

www.crmnext.com

Acidaes is a specialist CRM solutions company providing services to customers in the global market. CRMnext is the flagship product and is available, both as on-premise and SaaS CRM solution. It has its headquarters in Suisse and APAC headquarters in Noida, India and delivery centers in Noida and Mumbai.

Acidaes has practiced leadership in over 11 industry verticals, where it works with companies to help them make the most of their relationships with customers. Key vertical editions are Banking, Insurance, Financial Services, Media, Pharmaceutical, Telecom, Entertainment, Energy and Manufacturing.

The product and engagement services team works closely with customers, leveraging extensive domain expertise to enhance their business efficiency by improving processes and practices. CRMnext believes in delivering “High Impact CRM” which involves restating customer strategies and holistically reworking processes resulting in a new culture that drives results. There is a commitment towards excellence through – Thought Leadership, Practice Leadership and Technology Leadership.

CRMnext Happy Customers

CRMnext has delivered ultra scalable “High Impact” CRM implementations to large organisations including HDFC Bank, Reliance Capital Asset Management, GE Money and also to highly progressing SMEs like CNBC TV18, Reliance Broadcast, Sodexo etc. CRMnext can be configured to cater to the needs of Fortune 500 companies to SMEs.

They deliver all three components of CRM success including viz., Strategy, Technology and Implementation.

Some marquee implementations:

HDFC Bank
Industry: Banking and Financial Services
Users: 20,000+
Database Size: 1.2 Terabytes(2008-2011)
Customers: 25 Million+
Product holdings: 65 Million+
Workforce: 55,000+
Cities: 1,000+
Branches: 2,500+

Reliance Capital Asset Management
Industry: Asset management
Users: 1500+
Investor count: 7.2 Million+ folios
Branch locations: 400+
AUM: INR 1,02,066 Crore (USD 25516 million)

What CRMnext Can Do

CRMnext delivers high impact customer relationship management solutions with a unique practice led implementation methodology and product capability. CRMnext aims at breaking silos and creating a unified view of processes to enable organizations implement and realize benefits of their CRM strategy.

Awards won by CRMnext customers

Reliance Capital Asset Management Limited:
Won the prestigious US based, 2010 CIO 100 award.
The 2010 CIO 100 Awards is presented by the CIO magazine & honors 100 companies worldwide that are creating new business value by innovating with technology. Vinay Nigudkar, CTO, Reliance Caital Asset Management Limited has been awarded this honor for implementation of the CRMnext System that integrates sales force automation, lead management, customer service and other sales and analysis applications. What makes this award more special is that Reliance Capital Asset Management Limited is the only Indian Company to receive 2010 CIO 100 award.

HDFC Bank:
IBA Banking Technology Awards 2010 Winner – Best Customer Initiative
This was awarded for steps undertaken to strengthen relationships with its customers in the area of retail, corporate, rural banking. Improved CRM techniques resulted in increased customer base and loyalty.

Product Key Features

Sales force Automation

• Lead management
• Account & contact management
• Opportunity management
• Competition management
• Product & services management
• Territory management
• Multiple team management
• Calendar & activity management
• Email & SMS integration
• Target & performance management
• Custom reporting & analytics

Customer Service & Support

• Case management
• Assignment & queue management
• Escalation & notification
• Asset management
• Knowledge management
• CTI integration
• Email & SMS integration
• Service to sales process
• Self-service portal
• Custom reporting & analytics

Document Management System

• Document repository
• Access rights management
• Source versioning
• Document search
• Binding management

Marketing Automation

• Campaign management
• Mailing list management- dynamic and static
• Budget and expense management
• Lead management
• Centralized marketing repository
• Custom analytics and reporting

Business Process Automation

• Business process designer
• Multi-step approval process
• Parallel workflow within a process
• Enforcement & automation rules
• Escalation & assignment rules
• Multiple business processes
• Sales process coach
• Automated tasks & alerts

Integration Engine

• Real time
• Batch mode
• Web API
• Mash ups
• File import/export
• External API call

Reports & Analytics

• Multi- dimensional analytics
• Drill-down reporting
• Interactive dashboards
• Custom report designer
• Historical analysis
• Relational OLAP analysis
• Clustered reporting
• Tabular, Matrix & Template report

Technology

CRMnext offers their solution as an on premise and SaaS CRM offering, and their product is the only product with a single code base for SaaS and on premise offerings.

Bottom Line

CRMnext offers a high quality CRM solution with high quality service. They offer a unique practice-led implementation methodology that aims to deliver success every time. This includes 3 waves of implementation where CRMnext consultants work to create a broad base of CRM requirements that unify ideas across departments, providing the customer with an iterative visualization of end-objectives created on the fly with successive iterations.  This enables organizations to assess their needs and implement a CRM solution that focuses on the user experiences, resulting in higher adoption rates of the software.

CRMnext offers a highly usable and scalable product. On first sight, you notice a simple interface and navigation that is commonly seen in CRM software designed for small and medium enterprises. However, this solution has some of the most advanced integration and customization capabilities around, and the easy-to-use navigation is designed to enhance user adoption. CRMnext has all the usual features found in CRM software to simplify tasks such as lead and opportunity management, contact management, customer service, and other sales activities.

CRMnext differentiates itself by providing in-depth features that enable organizations to better manage customer-facing activities. The territory management functionality is one of the most intuitive experiences I have ever had with CRM software, and it is definitely one of the highlights of this product. Additionally, CRMnext can be tailored for specific industry verticals, allowing your organization to quickly take advantage of this powerful software. Whether you’re a small or medium-sized business or a large enterprise, CRMnext provides a powerful On-premise and SaaS CRM software solution that can meet your needs at the low cost of $65 for SMBs and up to $125 for larger organizations.