A bit more on Googleforce

Following the underwhelming news of an expected grandiose mega-collaboration between Salesforce.com Inc. and Google Inc. to take down Microsoft Corp. reduced to an agreement for Salesforce.com’s 32,300 customers to distribute online ads through Google.

The more formal press release announcement came later with all the expected spin.

Calling the agreement instead “a strategic global alliance to help millions of businesses leverage the internet to achieve success,” pointing to the first product resulting from said alliance, Salesforce Group Edition featuring Google AdWords. Salesforce.com lays claim to status as the first on-demand company to resell the Google AdWords platform, acting as an official distribution channel for the Google AdWords product.

The Salesforce.com/Google alliance covers 43 countries and encompasses distribution, technology and co-marketing efforts. As for promotion, Google is offering Salesforce.com customers $50 in advertising credit. Salesforce.com is currently promoting a deal wherein subscribers pay just $600 for every five users annually, down from $995 per five users annually.

The list price of the solution is $1,200 per year, and AppExchange applications may require an additional fee.