A dog named Soffront

Mid-market CRM software provider Soffront Software Inc. today announced that Pavlov Media, Inc. (O, what a name – a solid 9.9 out of 10 on the CRMchump Truth In Advertising Scale) is employing Soffront CRM in its areas of customer support and communication with the purchase of further modules.

Pavlov Media is a communications and technology provider that delivers customized high-speed internet services, digital video entertainment, and telephone services.

Founded in 1992, the self-promoted “CRM pioneer” privately-held Soffront Software Inc. specializes in solutions for mid-market companies. Soffront’s client base currently spans more than 2,500 CRM customers worldwide and is comprised of Fortune 500 companies, mid-sized businesses, federal, state, and local governments.