Aaaah…beer and CRM!

Since CRMchump is devoted to publishing any news featuring the holy synthesis of CRM and beer, today we were lucky to find Computer Weekly’s story on Heineken brewery’s successfully implemented mobile reporting system, particulary since it’s all “part of a drive to improve the quality of beer served.”

The system uses Antenna Software’s AMPower system on Blackberry PDAs, which allows field representatives to more efficiently monitor the maintenance of lines for some 8,000 pubs, hotels and restaurants in Ireland; the brewer schedules 24,000 pipe cleans every month.