After Vetting Multiple SaaS Solutions, PDI Chooses Veeva CRM

Plenty of recent studies indicate that more and more large enterprises are going to move to SaaS CRM and productivity solutions, and last week, PDI, Inc. was added to that list of companies making the leap. PDI provides sales and marketing support to US pharmaceutical companies, and will implement Veeva’s VBioPharma CRM Primary Care and Special Care editions, VMobile, and VInsights, before the end of this year. All of those products are part of Veeva CRM’s suite of multi-tenant SaaS applications, helping customers deploy various sales teams nationwide, at different intervals and sizes, and for different needs.

PDI’s senior vice president of IT, Jo Ann Saitta, stated that the move to the Veeva CRM offering was largely influenced by the flexibility of their SaaS solution: “Veeva allows us to provide life sciences companies with tailored solutions without delay.” Changes to PDI’s SFA system can be made quickly, and cuts costs by providing what Saitta dubs a “hardware agnostic environment.”

Saitta said that Veeva’s solution allows SFA to be less about computer systems, and more about enabling sales force to be efficient. It is worth mentioning that PDI had been using a SaaS CRM system for several years prior to selecting the Veeva suite. It seems that we are quickly entering the age in which CRM selections won’t be made simply based on whether the solutions are on-demand or on-premise, but based on the true quality of the product.

Tags: PDI, SaaS CRM, Veeva CRM, Veeva VBiopharma CRM Primary Care, Veeva VBiopharma CRM Special Care