An Amcat for every Citizen

Amcat, a customer care and interaction solutions provider, has announced their winning of the contract to supply San Diego-based mortgage and loans broker Citizens Plus Inc. with a new customer interaction system. Amcat’s technology will expand the Citizens Plus communications capability and reach, ultimately via offering a wide range of loans including purchase, re-financing, debt consolidation and home improvement.

Citizens Plus president Derek Wilson stated in the announcement that “We are a local broker that is trying to build a big reputation in our region, offering an alternative to the larger traditional mortgage brokerage firms. Our business philosophy is simple: we encourage productivity and mutual respect for both our employees and our customers. In order to achieve this we needed a contact management system that could provide us with the sophistication and flexibility required to tailor our campaigns to our specific markets and maximise our number of leads.”

Amcat is a provider of contact center solutions that, as company PR proclaims, “helps employees delight customers.” The Amcat IP-based customer contact platform is today used at 2,000 companies. Citizens Plus Inc. is a mortgage brokerage that prides itself in providing high-quality financial solutions to the public; the company’s stated mission is to “provide high quality mortgage solutions at the most competitive rates in the nation.”