And now…CRSM?

Over at WebCPA.com, poor editor-in-chief / “practical accountant” Howard Wolosky proposes a new school of thought: “customer relationship service management” or “CRSM.”

The piece entitled “CRM vs. CRSM” meanders a bit about the point of the importance of providing proper service. Woolly mathematics (and/or grammar) come into play when the two keys to success are described as “providing quality service, and establishing a reputation for doing so and continuing to do so.”

Clearly facing a deadline to file the story, poor Wolosky’s terminating paragraph begins, “It might sound silly, but I think a solution begins with the abbreviation ‘CRM.’”

Hopefully, we might see a bit clearer of an explanation on the concept soon, when the writer has time.