Another automotive maneuver

As ubiquitous as automobile dealerships themselves are new moves in the niche market of CRM solutions for car salesmen.

Reynolds and Reynolds closed out the week with the announcement of new integration between the company’s Power Customer Relationship Management application and Callbright’s Call Management System. Said integration seeks enable automobile dealerships to improve their CRM system’s efficacy, particularly in the areas of lead management and dealership call tracking.

Callbright has been tight with those in the automotive world, having recently been named the Diamond Award winner as the top provider in call tracking technology in Auto Dealer Monthly’s 2007 Dealers’ Choice Awards; the same publication rewarded Reynolds platinum awards for the third consecutive year for its CRM tools and dealership management systems.

Sign of the times: the folks at Callbright would also like you to take note that their solution actively integrates with Do Not Call lists.

Reynolds and Reynolds lays claim to status as the automotive industry’s “largest and most trusted provider of automobile dealership software, services, and forms.” The company has headquarters in Dayton, Ohio, and major operations in Houston, Texas; College Station, Texas; and Celina, Ohio.