Another One On CRM’s Comeback

CRM is supposedly on a comeback trail with a vengeance, hot on the heels of the last post I made regarding CRM’s comeback, here’s another one. This time it is from the UK and it says that faced with recession, companies are caught between trying to conserve finances and trying to get the best out of their CRM solutions in an effort to at least latch on to their existing customers if not get more customers for their customers base.

In the face of the economic slump, driving ROI is harder then ever. Paul Winters, managing director of CACI’s new customer management group, Marketing Solutions Division, says: “The world is changing in terms of acquisition, the days of mailing the Electoral Register three times is getting expensive and not working. There is now much more of an emphasis on driving value from your existing customer base.

“Retention is critical, you should do more with the customers that you already have as it’s from them that you are going to get the most from your revenue in hard economic times. It’s also tough to recruit new customers in the current climate.”

Tags: crm