Aon’s worth of Eloqua

Eloqua Corporation, a supplier of automated demand generation applications “and expertise” to business-to-business marketers, has announced that risk management firm Aon Corporation selected Eloqua Enterprise to improve its sales department. Aon is rolling out the solution globally to all its marketing branches in North America and Europe.

Eloqua’s on-demand suite, composed of products Spartanly entitled Enterprise, Team and Express is employed by Aon. An on-demand solution, Eloqua automates and integrates the sales and marketing functions in email, direct mail, website analytics, campaign analytics, and sales force automation.

Aon is also using Eloqua Enterprise to run integrated global campaigns utilizing tradeshows, newsletters and hypersites. Now, “hypersite” isn’t defined by Merriam-Webster or even Wikipedia, but Eloqua is kind enough to tell us that this term refers to “a personal website automatically adapting your marketing message based on company, industry, job title, geography or anything you already know.”

Eloqua Corporation provides integrated demand-generation applications for B2B marketing programs. Among Eloqua clientele are Sybase, Seagate, Nokia, MySQL, Administaff, and Nuance. Eloqua Corporation is headquartered in Toronto, Ontario. Aon Corporation is a provider of risk management services, insurance and reinsurance brokerage, human capital and management consulting, and specialty insurance underwriting. Aon employs 43,000 in 500 offices in over 120 countries.