ASUG calls CRM forum

Reportedly the world’s largest customer-run community of SAP professionals, the Americas’ SAP Users’ Group (carrying the unharmonious acronym ASUG), has announced its Customer Relationship Management Forum for October 22-25 at the JW Marriott Starr Pass Resort in Tucson, Arizona.

The CRM Forum seeks to feature customer-driven education and insights into how SAP customers are leveraging mySAP CRM to do all those classic things businesses really want: develop customer-centric organizations, maximize sales potential, and achieve profitable growth.

Promises ASUG: Business process leaders, sales and marketing executives, and customer relationship management teams from leading companies will share best practices and lessons learned in implementing SAP CRM on-demand, channel management, e-commerce, partner relationship management, sales force automation and more.

Speakers will include bigwigs from Colgate-Palmolive, Lincoln Electric, and Yaskawa Electric America. Conference keynotes include a motivational session with World Cup skiing champion Cary Mullen (!) and an ROI-focused session with mySAP CRM solution management vice president David Glessner.

For complete conference information and / or registration information, visit ASUG.