Before the Call gets the call

Before the Call has received the call from Oracle. Representatives from Before the Call, an on-demand sales intelligence solutions provider, have announced that the integration of its sales intelligence suite with Oracle’s Siebel CRM On Demand has been successfully validated by Oracle.

Before the Call was launched in autumn 2005. Customers include industry leaders such as content manager Interwoven, automated customer service solutions provider Intervoice, and web-based volunteer management software provider AngelPoints. Before the Call is designed to increase the efficacy of sales teams, and the Oracle-validated integration promises to further assist by instantly building online lists targeting prospects using a broad set of criteria; enriching lead data with company and executive details from content partners such as Factiva and idEXEC; and lead ranking and scoring by a number of parameters.

Siebel CRM On Demand Alliances at Oracle director Marshall Leisten hoped that “the integration is a huge potential driver of user adoption and sales effectiveness, because many of our customers appreciate not having to familiarize themselves with another user interface.” Pleasanton, Calif.-based Before the Call is a privately-held company incorporated in March 2005.

The Before the Call sales intelligence solution has hundreds of users from 26 customers; among clientele are Interwoven, Intervoice, Dorado Corp., and Virsa Systems. The Oracle Partner Network is a global business network of 16,000 companies delivering software solutions based on Oracle software. And Oracle is, of course, is the world’s largest enterprise software company.