Beyond CRM?

The Sub-Conscious Mirroring method (or SCM): It’s not the latest pop psychology craze, but is instead a new philosophy for using and enabling the detection of priority interests and thoughts in individuals in the development of technology.

Oracles4Business (no relation) is a brand-new firm offering the “mind-sensitivity” process, which authors claim can be used in supporting developing technology automation, even allowing priority preferences and needs to be revealed “the minute a person walks into a room—all without any dialogue or keystrokes.”

The brain behind this psycho-philosophy is Rida H. Schenck, M.Sc., founder of Oracles4Business. As she explains it, priority activity triggers of the mind and especially the sub-conscious can be detected and “mirrored” (thus the name) by another party. This mirroring becomes a base “for tracking outcomes related to these active triggers and their thoughts during high-stress / high-risk situations as well as high-interest decisions.”

As Schenck sees it, this “extremely raw and accurate profiling” done of priority sub-conscious orientation can form a bridge between customer and client. “Brought to customer relationship development environments and sales,” says Schenck, “this process seems to reflect a process of acquiring intimate knowledge between a customer’s priorities and understandings of a business system and what needs to be driven in order to obtain faster deal turnaround and successful relationships.”

Schenck claims that Sub-Conscious Mirroring goes beyond CRM in that CRM systems do not truly reflect “intimate sales knowledge of the customer or their inclinations except through a process of standardized information collection.” This data is of course biased, as any social scientist can tell you.

In terms of hard business science, Sub-Conscious Mirroring is based on a business engineering development model and theoretically allows users to incorporate human sensitivity and “remove the limitations of data dependency.”

Uses touted for the methodology include CRM-strategic enhancement, technology automation, and data-free intelligence system design and development. Schenck sees it as the future. For more concrete information, you can check out (what else?) www.subconsciousmirroring.com. It may just be the future of business. All this writer knows is that he wouldn’t want Schenck on the other side of his poker table. S

chenck has both a Master and Bachelor of Science Degree from the School of Engineering of the University of Guelph in Ontario, Canada. Her studies there were based on developing competitive object-oriented executive engineering and forecasting technologies that actively engaged on-line analytical processing and modeling tools for management decision-support. Oracles4Business has a software version and her research has been funded by interests in North America, South Africa and Australia.