Blackbaud flies to Infinity

Blackbaud, Inc. chief executive officer Marc Chardon today announced that the company has released its technology platform, code-named Infinity. (Well, you have to like that name: We’ll say a 8.8 out of 10 on the CRMchump Mathematical Mind-bending Moniker Scale.)

Released together with Infinity were Blackbaud Direct Marketing (or The Software Formerly Known As “Bullseye”) and Blackbaud Enterprise CRM (or The Software Formerly Known As “Galileo”), a pair of information management solutions designed for non-profit organizations. The products were pre-released to selected customers in March.

Early adopters include the Chesapeake Bay Foundation. Celebrating its 40th anniversary of working to save a national treasure, CBF has 190,000 members and relies on its large direct marketing program to maintain support, to encourage advocacy, to establish volunteer restoration programs, and to educate on events and issues affecting the Chesapeake Bay. The Foundation uses Blackbaud Direct Marketing in managing numerous concurrent projects.

Blackbaud bills itself as “the leading global provider of software and related services designed specifically for nonprofit organizations.” Among the Blackbaud clientele of almost 16,000 organizations are the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and the Arthritis Foundation. Blackbaud is headquartered in Charleston, South Carolina and has operations in Cambridge, Massachusetts; Toronto, Ontario; London, England; Glasgow, Scotland; and Sydney, Australia.