Top CRM Reviews

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Difference Between ERP Software and CRM

Enterprise resource planning is fully integrated software that has functionality for all the core aspects of business and integrates all the departments of the organization while customer relationship management application or software focuses on the activities related to customers like, quotes, contracts, service, reminders, service reminders etc. ERP ensures better and real time integration and communication between all the departments of the organization for increasing profitability while CRM enhances customer relationship management, acts as a front desk of the organization and an information center for sales people. Some critical information which can be very useful for the sales people but may not be available at the right time due to slow processing of the data is avoided with the use of CRM software.

CRM software alone may not be the solution for all the problems necessary to be resolved for better business. That is where ERP comes in, its capability to bring the other modules of the organization like manufacturing, product development, marketing, warehouse, inventory etc under one umbrella provides the link to CRM application to look into the organization for updated information to provide it to its user. If an organization uses CRM with ERP, for every new order the CRM application can communicate with the warehouse for the availability of the required stocks and if ready stocks are not available then with the production module to check its availability at the earliest and can provide its customer the exact shipping date of the product at one instance. Whole of this activity can be done without any manual interference which not only saves valuable man hours but organizations can be assured of 24 hours working and support to their valuable customers.

ERP and CRM software can work independently too but together they provide the edge which an organization needs to increase its business. The enhanced and proper working within the organization and real time complete information to the sales people can help them in generating the new business. Not only for new business these two software together also help in better customer retention for regular business. CRM can help in making customer aware about new products, its qualities and comparisons which can make the task of sales people easier. For service based industries CRM can be more than simple software as it can ensure prompt and timely services with regular reminders and can provide to staff the necessary details of previous calls and support given to a particular customer.

Customer feedbacks, inquiries and complaints are always in the form of unstructured data but it can be an extremely valuable source of information and basis of the organization’s new strategy and planning to have more and more satisfied customers. CRM software can transform this data into valuable information without any manual interference and time wastage. This information supplied to the management can be used to make changes in the organizations working and can be easily implemented with the help of ERP software.

CRM and ERP software are complimentary to each other and can work together for better business management of the organization in any industry. Some ERP software come with inbuilt CRM module in the main application while most of the ERP software provide this software as separate module which can communicate with different ERP software.

How event software can integrate with your internal back office systems

By giving your event manager the capacity to integrate with your CRM solution can help ensure your data stays as accurate as possible, so all marketing efforts are as efficient and effective as they can be. The events industry is a hard market crack and event managers are starting to appreciate that the need to plan, manage and run events, as well as keeping up with this competitive event market, is becoming extremely tough.

To ensure you have a seamless business (and event) process, organisations need to ensure that all your internal business applications integrate seamlessly with each other.  If you are an event manager then you understand that having clean data on your event and your delegates is imperative, but having the capability to inspect and examine this data from a single location is vital. Integrating your event system with your CRM and finance platforms means that all information that is related to whether your delegates have attended, or if payment and other activities are automatically sent to the CRM system from the event system. Consequently by ensuring you lessen the impact on your organisation and your businesses technological infrastructure you will ensure that you target your delegates simply and efficiently.

Selecting the Right Event Software Solution
As a business that manages events it is becoming more important that during the selection process of an event management software solution you select the system that has the capability to expand and adapt as your business grows and technology develops. Business applications such as CRM solutions, finance packages and HR solutions all include information that will need to be updated with every event you plan. The customer data on your CRM application will need to be updated with their most up to date activity, the finance system will need to process any payments and the HR solution will need to update employee records if the event involves staff attendance.

Through automation of this process the integration with your internal business systems will ensure you remove any mistakes and will make the process of informing other systems much more efficient. An all-inclusive event software solution will have a flexible technical architecture, allowing them to integrate with all your existing and future systems.

Integration into Back office applications
Planning an event requires information from all fractions of your business, from inviting the relevant attendees, to them confirming their attendance online, to receipt of payment; everything needs to be documented not only in the event system but also within the suitable internal systems. By integrating your online event software into your in-house business systems it will assure you advise critical and relevant statistics on all areas of the event, meaning event organisers can make improved strategic and financial decisions when setting up future events.

Some obvious benefits to event managers if they were to integrate their event management software and processes with their internal business model and infrastructure are:

Integrates with on costs/discounts/prices etc and all delegate data
Creates a
All event data can be
of many event processes
to up to date event data
over all aspects of your event
Ensures you have information on your delegates/customers

CRM
By integrating your event software with your in-house CRM you are able to manage customer/delegate data more powerfully. This means that the contact and company details, together with your event booking and attendance records would be pooled between the two systems. The CRM will account for event bookings and event modifications to be prepared directly from its own contacts records and allow the CRM user total control of customer event exchanges.  

Finance
If your event is a paying event managing the finances behind this can be tricky. An event solution that is integrated into your business finance system will allow payment information and details to be passed, seamlessly between the two applications (and into your CRM solution if required). Invoices and credit notes relating to events can be produced and dispersed in either the event solution or in your in-house finance application, ensuring a seamless and secure payment journey for you and for your delegates.

Event managers are recognising that through the integration of their online event software into all their other back office systems, it can start to make their job a little easier as they are able to access vital and relevant statistics on all areas of the event, making it that much simpler for them to make improved strategic and financial decisions when managing prospective events.

Peter shows how a call center agent uses Cisco Quad to aggregate the contacts, applications, and information he needs to effectively do his job and collaboration/interface with his clients and colleagues. Peter also shows you how social media monitoring leads to a Cisco Quad alert that helps Peter proactively help a customer. Filmed at Cisco Live just hours before the doors at the World of Solutions opened! Check out more video coverage of Cisco Live on the Cisco Collaboration Community at www.cisco.com/go/collab/ciscolive
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Advantages of CRM software!

helps in tracking and organizing your contacts with customers in a better manner. These packages can be either web based or conventional. Conventional CRM softwareapplications are also known as the on-premise desktop CRM application. Running on a client/server network architecture, these packages help business ventures to create a peer-to-peer network. To install this software package, you need to have a dedicated PC (server) that is attached and networked with workstations of your clients. They are known for high-intensity traffic and fast-building databases. However, shortcomings like lesser reach and inadaptability to growing demand of your business persist here.

packages can give you a global reach as they can be accessible from any part of the world. They are immensely beneficial when you are on-the-move and need a remote CRM requirement. These software packages are also known as Hosted CRM software. They can be open source or customized. While open source software packages comprise specification to serve requirements of a number of business ventures, customized packages are developed keeping your unique requirements in mind.

Ecommerce is the leveling ground for profit and growth irrespective of your scale of operation and industry. It helps you to transcend the barriers of geographical location and time zones and have a worldwide reach. However, the nature of ecommerce is somehow intangible. It means, on your online store, customers can not have an idea regarding the look and feel of the product as they have in case of onsite stores. Hence, an engaging customer relationship management helps you in retaining your existing customers and attracting new. CRM software packages can help you in this direction. CRM software helps in tracking and organizing your contacts with customers in a better manner.

These packages can be either web based or conventional. Conventional CRM software applications are also known as the on-premise desktop CRM application. Running on a client/server network architecture, these packages help business ventures to create a peer-to-peer network. To install this software package, you need to have a dedicated PC (server) that is attached and networked with workstations of your clients. They are known for high-intensity traffic and fast-building databases. However, shortcomings like lesser reach and inadaptability to growing demand of your business persist here.

packages can give you a global reach as they can be accessible from any part of the world. They are immensely beneficial when you are on-the-move and need a remote CRM requirement. These software packages are also known as Hosted CRM software. They can be open source or customized. While open source software packages comprise specification to serve requirements of a number of business ventures, customized packages are developed keeping your unique requirements in mind.

To conclude, enable you to offer uninterrupted ecommerce solutions. Choose on of these packages according to the requirements of your business

Related CRM Applications Articles

Crm success!!

Seeing CRM initiatives take hold and begin to pay off is often a waiting game. It’s not a “flip

the- switch” product that automatically spits out results or something that will take affect overnight and cause profits to skyrocket while you sleep. The puzzle must be completed and time must play its part before true success will be seen. However, through dedicated and smart planning, businesses should see markedly increased profits, as satisfied customers will continually re-visit them. Gradually, as businesses get to know their customers, their customers get to know them, and a closely aligned partnership is formed. This one-to-one relationship is the catalyst sparks both lifetime customer loyalty and revenue increase.

In the true spirit of thinking outside of the box, experts at the Gartner Group believe “the most successful organizations will be those who, through innovation and focus on business effectiveness rather than merely efficiency, manage to break the mold of traditional business thinking”. Being effective is paramount. The end goal of better serving customers and enabling a high percentage of customer retention cannot be met with out creative thinking and effective planning and actions. The task of perfecting the relationship between business and customer is always on going and requires special dedication and innovation as the commerce markets continually change and fluctuate. And over time, customers change, as does their behavior and needs, and business must be able to respond to that.Being on the cusp of the industry and always having a hand on the pulse of the customer is key for success. As the CRM initiative begins to take hold, key players will soon see patterns emerge among customers, will discover what a productive strategy is and what is not. This is the essence of a successful CRM project: being able to really know what will work for your customers, what satisfies them, and what keeps them loyal. The ability to get an accurate gut feeling about the marketing campaigns, new products, and the type of policies customers will respond to is invaluable. This kind of customer knowledge only comes from really digging in and being savvy about how you go about understanding the people that you hope will continually call on the services and products of your business. The ROI in this case would be compelling indeed.

1. Buy the best package you can afford. Choosing a high-end system that allows for growth is key, Monster.com’s Liddell says. Monster.com has rolled out Siebel Systems’ sales force automation software to 800 users since implementing the software in November 1998.

Where low-end packages break down is in their ability to handle complex definitions of customers, he says. Monster.com established formal guidelines for defining customers across divisions and applications so salespeople can access clean, consistent data.

2. Choose wisely. Figure out who you need to reach and then find the software that will help you accomplish that. Before settling on RightNow, USF scrapped a previous CRM project a month into the implementation after concluding the software didn’t work the way the university wanted. Too often companies choose software before they have defined the problem, Akin says.

“I’ve seen it lots of times – ‘Hey, this is a neat application. Let’s buy it and then figure out how we can use it here.’”

USF tapped Right Now Technologies’ e-mail management software to help the IT department, financial aid office and other administrative groups that were bogged down with customer service inquiries from 40,000 students and staff.

3. Build and maintain a relationship with quality consultants. Consultants are important not only in an initial deployment, but also as project parameters change – which they will, Liddell says. Monster.com works with CRM consultant Akibia, which lets the company quickly expand its CRM resources when necessary. Each time Monster.com acquires a new company, Liddell’s priority is to quickly get those new team members up and running with Siebel sales tools – a process that sometimes requires extra hands.

4. Rely on internal resources. Consultants are helpful, but it’s important to maintain ownership of a CRM project. “Nobody’s more interested in our success than the team at Monster.com,” Liddell says. Plus, somebody has to run the software once the consultants are gone.

5. Make sure everyone is onboard. It’s important to have buy-in throughout the organization, Akin says. Financial support is necessary, he says, “but more important is an agreement to use the product universally.” It’s frustrating for end users if they expect to find a single source of customer service information online and it turns out a key department is missing from the site.

6. Align your project goals and implementation schedule. Berkson and his team at Thomson Financial try to stick to eight- to 12-week projects, rather than rolling out everything to everyone at once. Plus, no department is going to need every function in every application; users would be overwhelmed, Berkson says.

Thomson Financial is in the process of upgrading its Vantive applications to PeopleSoft 8 CRM – the new Internet-based suite from PeopleSoft, which acquired Vantive in 1999.

“We tend to implement in small, manageable phases,” he says. Companies should identify their biggest pain points and greatest opportunities for return on investment, and make those an implementation priority.

7. Start with a low-risk pilot. One project up and running quickly can validate your CRM concepts, Berkson says. Choosing a relatively simple, straightforward project – such as outfitting a department that doesn’t require integration with other back-end systems – is important. If you start with a complex trial, it can really drain momentum, he says.

8. Aim for configuration, not customization. Take advantage of today’s CRM tool sets, Berkson says. Vendors have built more robust configuration flexibility into CRM applications and recommend that users minimize customizations. So if you can break the habit of writing custom code to accommodate unique business processes, it will be well worth the effort when it comes time to upgrade, Berkson says.

9. Don’t underestimate data requirements. The time and resources needed for data conversion and cleanup will always be more than you think, Berkson says.

10. Provide adequate training. “If you have the time and the resources, train in advance of rollout,” Akin says. The university departments that are least enthusiastic about the RightNow products are the ones that weren’t ready for it, he says.

11. Set communications standards. In hindsight, Akin wishes his group had set content standards among departments before going live with the project instead of trying to do it later. At USF, e-mail inquiries are routed to as many as 30 different departments. Setting standards for formatting responses can help maintain consistency of service.

12. Watch the details. CRM requires a team that is willing to take ownership of even the most minute details. Monster.com has team members who maintain the software, team members who constantly handle requests for changes and team members who police data quality.

CRM Applications Mr Anish Malhotra, Head – Sales Engineering, Salesforce.com
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Everything you need to know about CRM

Customer Relationship Management (or CRM) is a way for businesses to connect with their customer, increase profits, and provide better customer service. CRM is one very important factor in an effective overall business strategy and should not be overlooked. The following are some tips to keep in mind in developing a CRM strategy for your business and finding the CRM vendor(s) that is right for you.

1. It is all about the customer. It is easy to get caught up in flashy programs and elaborate IT techniques and lose focus of the bigger picture. All CRM is about enhancing customer satisfaction. Keep this in mind when selecting vendors and software applications.

2. Choose On-Demand. Whereas traditional CRM programs and services require companies to hire new IT people and demand extensive resources to implement elaborate programs, On-demand CRM software comes with support. Vendors that offer On-demand solutions are especially great for small to medium size businesses, as well as those just getting into the CRM market. Choosing On-Demand will allow your business to focus its attention in expanding in other areas and is therefore the way to go for the twenty-first century company.

3. It’s not just software. This fits into the first point. Customer Relationship Management is not simply about implementing the right software packages. It is continual process of learning your customers’ needs, desires, and expectation and being able to respond in an effective manner. The right software applications, strategies, and methods will allow you to access, analyze and learn from customer data. But you still have to use that information to develop lasting relationships with customers. Therefore, it is important to know the reason behind each CRM application you use.

4. Know your options. It is important to understand that there are literally hundreds of CRM vendors competing for your business. Many will make unsubstantiated or completely meaningless claims. There are countless vendors who all claim to be “number one.” It is essential that you spend the time investigating the vendors and the services they offer, comparing them to one another. This way you will be able to find the one that offers the services you need at a price that is fair. Remember that flash is not everything, and sometimes the company with the most effective CRM solutions will be the most unassuming. Start with the established vendors such as Siebel, Salesforce.com, NetSuite, IBM, Microsoft, and SAP.

5. Stay on top of the tech curve. This is not contradicting points one and three. The end is always customer service, but it is a fast paced world and you have to keep up. Major vendors are always updating their software and improving their services. To get the most out of your CRM applications, you need the most up-to-date technology. This does not mean buying into every tech fad. You should carefully consider whether a new technology is going to improve your customer relations, or just be a drain on resources.

Properly implemented, customer relationship management will greatly improve your business. Satisfied customers will be more willing to do repeat business and refer more customers to you. It is worth the investment to help you learn from customers and respond to their needs. In selecting the right CRM solutions for your business, always keep the customer in mind, look for a reliable vendor, and stay on top of the latest technologies. These tips will help you run a more effective CRM campaign and improve your overall business.

More CRM Applications Articles

Chicago, IL (Vocus) April 8, 2010

Intelestream, Inc., the leader in open source CRM consulting and developers of intelecrm™, the award winning small business on demand CRM solution, today announced that Technology Marketing Corporation’s (TMC) Customer Interaction Solutions magazine, has named Intelestream as a recipient of a 2010 CRM Excellence Award.

“Intelestream is honored to be chosen for the 2010 CRM Excellence Award from Customer Interaction Solutions Magazine. The award is a testament to the hard work our team dedicates towards exceeding industry standards in Customer Relationship Management related products and services. As the award is related to a client case study, it further establishes that intelecrm, our online CRM application, is the smart choice when it comes to proven ROI on sales force automation. We aim to be nothing short of the very best in CRM as we continue to develop our technology and consulting methodologies,” states Stafford McKay, Jr., Director of Marketing for Intelestream.

intelecrm Background

intelecrm is an on online CRM solution designed to help small and medium sized businesses reach the next level. Affordable and user friendly, but powerful and sophisticated, intelecrm was built by entrepreneurs who know how to grow a business. The intelecrm feature set stems from Intelestream’s experience developing custom CRM applications for Professional Services customers. Pricing for intelecrm follows a unique model that charges subscribers according to the quantity of records and data storage used, rather than the number of users accessing the system. This translates into one price for unlimited users, starting at just /month for the Basic Edition. With flexible configuration options, customers pay for what they need, not for what they don’t. With intelecrm, small businesses are no longer forced to pick and choose who has access to the system, making universal user adoption a reality.

Visit www.intelestream.net/intelecrm to apply for a free trial of the application.

About Intelestream Inc.

Intelestream Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm that offers Open Source CRM Professional Services. Intelestream is the developer of intelecrm, the online CRM for small and medium sized businesses with a highly affordable pricing model for unlimited users. Intelestream also develops industry-specific verticals based on a CRM workflow. With Intelestream’s diverse team of experts in both business and technology, the company is made up by many of the brightest minds in CRM.

For further information about the premier provider of open source CRM consulting services and products, please visit the company’s website at www.intelestream.net or call (800) 391.4055.

About TMC

Technology Marketing Corporation (TMC) is a global, integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. Two million unique visitors read TMCnet each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast’s Top U.S. sites; placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners).

TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, 4G-wirelessevolution.TMCnet.com, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com.

For more information about TMC, visit www.tmcnet.com.

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Onsite Vs On Demand CRM- Make your choice

With the onset of concepts like (SAAS) and cloud computing customers have multiple choices of choosing a platform which suits their requirements and meet their budgets. The On Demand CRM application has become the buzzword in the CRM application industry. All the leading vendors have either launched or our about to launch the cloud format of their CRM applications. The On Demand CRM software has multiple advantages including quick deployment, no infrastructure investment and pay per use.

However as an organization while making your choice you should keep the following points in mind which will help you to choose between an On Demand and an On Site CRM

User Requirements
Budgets and TCO
Data Sensitivity
Internal IT Team
Integration Requirements

User Requirements- The CRM which you choose should meet the functional requirements of the organization. Also depending upon requirements the customization capability of the solution should be also looked upon. On Demand solutions are configurable which means you can add fields, modify workflows and set user profiles. On premise solutions offer more scope for customizations like adding custom entities, screens, tabs and tables.

Budgets and TCO- While choosing a solution the TCO and budget should be studied. If the deployment is to be done for a big team at a national level On Premise option can be looked at. Initial investment will be higher but recurring costs will be lower. Also if an organization feels that number of incremental users will increase quickly this model can be looked upon. The On Demand model can suit companies which has relatively smaller teams, are looking at no capital expenditure upfront and don’t have a long term CRM roadmap. Also the ability to migrate from one option to the other will help you take advantage of both the models from a cost perspective.

Data Sensitivity- In an On Demand CRM customer data resides on the server of the service provider as no hardware or software infrastructure is maintained by the client. For some organizations data sensitivity is of prime importance therefore hosting data on a 3rd party server needs to be judged properly. However for an SMB this can be an advantage because they might not have a secured data storage facility in house for such companies it can be beneficial to host information in a secure data centre.

Internal IT Team- For an SMB appointing an internal IT team which is a combination of database and network experts can be an expensive proposition. In such a scenario the On Demand model of CRM makes more sense as the IT infrastructure and various crucial aspects like database back-ups, firewalls, and antivirus installation is taken care by the service provider. Since in an On Demand model the CRM is deployed in house on company’s IT infrastructure, system administrators are required for the upkeep of the infrastructure.

Integration Requirements- On Premise CRM applications provide point to point integration with external systems like ERP software’s. On Demand CRM applications are more suitable when used as independent systems. However the scenario is changing now with the availability of web service API’s, On Demand CRM’s are opening up to integration possibilities.

Find More CRM Applications Articles

SimpleSignal for Salesforce combines hosted VoIP with the leading CRM application.

Dana Point, CA — September 8, 2008

Internet marketing firm LeadClick Media Inc. announced today that it has upgraded its customer service by selecting SimpleSignal to provide a solution that integrates LeadClick Media’s hosted phone system with its Salesforce CRM application. SimpleSignal Inc., a leader in hosted telephone systems for businesses, is providing LeadClick Media with both its hosted VoIP phone service and its SimpleSignal for Salesforce integrated solution.

SimpleSignal for Salesforce brings SimpleSignal’s advanced VoIP technology to the industry-leading Salesforce CRM application suite. With SimpleSignal for Salesforce, LeadClick Media can automatically capture and manage detailed logs of all calls from within Salesforce CRM to track interactions with customers. The integrated solution automatically opens a caller’s contact record in Salesforce when LeadClick Media receives an incoming call. LeadClick Media employees can answer calls, place callers on hold and transfer calls–all from within Salesforce.

“Our business is Internet marketing and web-based lead generation; for us, relationships really matter,” said Michael Miller, sales director for LeadClick Media, located in San Francisco. “We saw the value of integrating our calling features with our Salesforce CRM application for improved customer service some time ago, but only SimpleSignal was able to deliver this solution for us. Having a customer’s contact info appear on the computer screen when the customer calls us increases our efficiency and allows us to immediately focus on addressing the customer’s needs.”

Using advanced VoIP functionality such as Simultaneous Ring and Remote Office, SimpleSignal for Salesforce allows SMBs to access their information in Salesforce CRM and calling features from any location — even from home offices or via mobile devices.

“SimpleSignal for Salesforce offers customers an excellent CRM and IP Voice communication solution delivered completely as a service,” said Clarence So, Chief Marketing Officer, salesforce.com “LeadClick Media is an excellent example of a company using SaaS applications like Salesforce and SimpleSignal to run their business in the cloud.”    

SimpleSignal for Salesforce is the latest innovation from SimpleSignal, which delivers cloud computing-based telephony services that integrate with other crucial business applications to thousands of SMBs.

“We applaud LeadClick Media for wanting to deliver the best customer experience possible by choosing our innovative business communication solution that extends the value of Salesforce CRM,” said Dave Gilbert, president of SimpleSignal. “Our goal is to provide hosted VoIP solutions that seamlessly integrate with leading Web 2.0 business applications in the cloud, so SMBs don’t have to worry about maintaining on-premise servers, equipment and software. SMBs can instead focus on running their businesses while we provide pioneering voice solutions that enable them to realize dramatic leaps in productivity and profitability.”    

A free trial of SimpleSignal for Salesforce is available to SMBs. Go to http://simplesignal.com/salesforce_integration.php or call (866) 434-4404.

About SimpleSignal

SimpleSignal Inc. is a facilities-based complete network provider of business VoIP. The company’s enterprise-grade service is designed specifically for small- to medium-sized businesses, combining voice and data, hosted PBX, long distance and conferencing into one powerful, cost-effective communications solution. Delivering more capabilities than on-premise PBX systems, with greater flexibility, simplicity, and personalized service. Now businesses of any size can leverage the power of advanced IP communications technology, improving business productivity, while significantly reducing overall telecom costs. SimpleSignal is privately held and headquartered in Dana Point, CA. SimpleSignal services are deployed in over 40 states and 6 foreign countries. For more information about SimpleSignal, visit http://www.simplesignal.com.

Press Contact: Francis Hopkins for SimpleSignal francishopkins@gmail.com”francishopkins@gmail.com

1 240-472-1724

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