Bonvanie from SAP to Salesforce to Serena

Is this being underrated or am i overrating it? Serena Software, Inc., a software company of sole focus on application lifecycle management, today announced the appointment of Rene Bonvanie as senior vice president of worldwide marketing, partner programs and online services.

Bonvanie has jumped ship from Salesforce.com, where he was named AppExchange general manager. Bonvanie said in a statement that he left so soon because "opportunity knocked."

Apparently, he’s been hearing quite a bit of knocking lately, as he came to Salesforce via SAP, a company with which he put in one year as senior vice president of global marketing. Prior to SAP were stints as Business Objects CMO and Veritas Software Corporation senior vice president. And that’s only since 2003, when he left Oracle after a bit of a longer stay.

Bonvanie’s job description is defined in part as “includ[ing] developing business and marketing strategies to consolidate Serena’s position as the leader in ALM and capitalize on future trends in application development, such as Service-Oriented Architecture, web services, and Software-as-a-Service. He will also lead Serena’s efforts to develop partner relationships and go-to-market activities for new products and services.”

So is this really no big deal? Perhaps not. Computer Business Review’s verdict: It’s “really a non-event. It’s hard to see Bonvanie, a chronic job hopper, making any significant difference during his short stint at Salesforce.com, apart from pulling a fat monthly paycheck.”