Bravo, Riazzi!

At least one new major hire kicked off the week this week: ReachForce, Inc., a worldwide provider of OnDemand marketing automation products and services, announced the naming of Bob Riazzi to the position of chief operating officer.

Most recently Riazzi was the vice president / general manager of worldwide services at 3Com. As COO, Riazzi will focus on international ReachForce services delivery and customer operations.

Prior to his time at 3Com, Rizzi spent seven years at Dell Inc. as director of services product management, strategy and marketing. ReachForce, Inc. is based in Austin, Texas, and is a privately held venture-backed company.