Call for CRM Best Practices

In June of this year (2006), Marketing Mix and Sappi are planning on publishing a best practice CRM with relevance to South Africa. A call for papers has gone out; desired categories include, but are not limited to: automotive, financial, multi-partner program, discount program, airlines, charity, affinity, retail and consultants. To contribute a best practice paper to this effort, email the consulting editor, Nici Stathacopoulos at nici@proximityttp.co.za before 31 March 2006. Only send a 150-word synopsis; the best will be selected and the full papers will be requested and then published in a CRM Casebook that will be widely distributed to marketers, larger SMEs, senior government representatives, universities and international affiliates.