Cannonball run with Reynolds and Reynolds

The Reynolds and Reynolds Company and First Advantage CREDCO have announced their teaming to deliver pre-qualified consumer prospect leads to automobile dealerships in the U.S. It is hoped that, with the leads, dealerships can efficiently target in-market customers and sell more cars.

Under terms of the agreement, Reynolds will provide a certified data interface that offers direct access between flagship CRM solution, Contact Management, and CREDCO’s Lead Prospector Solutions, a suite of integrated consumer leads for automotive dealers. Reynolds will also provide a certified data interface to those customer relationship management providers in the Reynolds Certified Interface program.

First Advantage CREDCO’s Lead Prospector Solution seeks to provide dealers with high-quality consumer prospects from a broad consumer lead base that includes internet, demographically-targeted, bankruptcy and subprime leads. Dealers can have the leads delivered directly to the Reynolds contact management application.

CRM providers in the Reynolds Certified Interface program will be able to request the standard interface to CREDCO’s Lead Prospector Solutions.

Since 1991, Reynolds and CREDCO have enjoyed a successful business relationship based on CreditMaster, First Advantage CREDCO’s credit services brand.

Reynolds and Reynolds was founded in 1927 and today assists in 15,000 dealers worldwide. In the U.S. and Canada, Reynolds provides solutions including web and customer relationship management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Internationally, Reynolds serves dealers in more than 35 countries through retailing solutions and consulting services.

First Advantage CREDCO is a wholly-owned subsidiary of First Advantage Corporation, and is a leading provider of specialty credit reports and services to the automotive industry. First Advantage is headquartered in St. Petersburg, Fla., and employs over 4,100.