Category: News

Epsiprise?

Epsilon announced March 28 that financial planning services company Ameriprise Financial has chosen Epsilon’s Interactive Services group to power e-mail communications services to its customers. Dallas-based Epsilon is a provider of multichannel, data-driven marketing technologies and services, and promises to “enable Ameriprise Financial to continue its initiatives to build and expand interactive e-mail communications programs […]

CRM to bag teens’ Euros, part II

Meanwhile, elsewhere on the Continent, Blyk network announced a plan that would theoretically allow mobile-phone users in that valuable ages 16-24 demographic to “Make mobile calls for free in return for receiving adverts.” Heavy hitters such as Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have already gotten on board the […]

CRM to bag teens’ Euros, part I

World-famous producer of good ol’ American blue jeans, Levi Strauss, has announced deployment of CRM to develop a loyalty strategy in Europe. Ultimately, the goal is “to build stronger relationships with the brand’s core target of 15-24 year-olds.” The CRM program will first be launched in Italy this year and gradually rolled out across Europe […]

MP&S takes LexisNexis

LexisNexis has announced that Marks Paneth & Shron LLP has selected InterAction as its Customer Relationship Management software. Marks, Paneth & Shron is today one of the largest independent accounting firms in the New York region and is America’s 36th largest firm according to Accounting Today magazine. Among key factors in the choice, Marks Paneth […]

Is that “KNOVA” with a silent “K”?

Consona Corporation, the business formerly known as M2M Holdings, Inc. (more on this tomorrow), today announced its first major business move with the new moniker, officially closing the acquisition of KNOVA Software, Inc. The all-cash transaction was valued at approximately $47 million. Though buying KNOVA is the first Consona acquisition, the M2M/Consona franchise has made […]

CRM for punters, too

Now how often in the CRM world does someone promise to take care of the punters? UK racecourse operator Northern Racing, together with Eventmaster and Bull Information Systems, has promised to do just that with the rollout of a £1.2m billing, ticketing and marketing system. The whole shebang is based on customer relationship management software, […]

Gartner bullish on SaaS

It’s time for market players, followers and fans to listen up, as advisory firm Gartner, Inc. has released more numbers and info all SaaSers will want to hear: Gartner analysts calculated the worldwide SaaS market to have reached $6.3 billion in 2006 and forecasted that figure to hit $19.3 billion by year-end 2011. In an […]

CRM by BPT (and TEC)

CRM training and consulting organization BPT Partners LLC today announced a new CRM 2.0 and updated content for the company’s CRM Strategy Seminar Series. Two CRM certification seminars, both endorsed by The CRM Research Center at Rutgers University, CRMGuru.com, and the National CRM Association in the United States and Greater China CRM and CRMA-Japan in […]

Happy Birthday Szilvia! (Or CRMchump’s week in review)

This writer wishes apologies, faithful CRMchump readers, for the week-long cone of silence. It was all due to the birth of my daughter Szilvia; pictures and references to come soon, to be sure. After all, between blogging and PhotoBucket.com, the 21st-century wallet of baby pictures is covered. The week in review then on this Sunday. […]

A bigger kit and Ciboodle in Jakarta

Graham Technology, a provider of customer-oriented business software and services, announced this week that the firm will be undergoing some nice personnel growth, with a doubling of workforce at its Indonesian location to come. The company’s Jakarta office will expand from 50 to 100 employees in 2007; the majority of the new hires will be […]