These days forward-looking companies build social networks into their core marketing strategies., but sometimes there is a disconnect between existing CRM systems and the rising tide of social networking engagements. Companies with closed-off CRM systems aren’t really doing CRM at all. Marketers put customer relationship management (CRM) systems as a primary resource to feed leads […]
Tags: customer relationship management, improvement, issue, Jeremiah owyang, Social CRM
Customer relationship management (CRM) is a business software system used to manage and interact with clients and sales prospects. CRM involves using technology to automate business processes to increase efficiency and optimize customer service. Basically, CRM is like the host at a restaurant that greets clients warmly, directs traffic flow and runs the show without […]
Tags: crm, Social CRM benefits, Social CRM Strategy, Social CRM vs. CRM
Paris-based company, Silentale, is opening up their services for public consumption. Silentale, the self-proclaimed “Dropbox for communications”, is a personal CRM system. The system gives users access to searchable backup of contacts, messages and attachments across various communications channels, including email and social media networks. The interface is simple to use and intuitive, facilitating the […]
Tags: Individual CRM solution, Personal CRM, Personal CRM solution, Silentale, Silentale CRM, Silentale Personal CRM
Lithium technologies has acquired Scout Lab, a startup that lets brand owners track what’s being said about them on social sites. Lithium is a provider of CRM solutions that power the customer network. Lithium Technologies is focused on combining customer communities with the broader social web and traditional CRM business processes. Lithium bought the startup […]
Tags: CRM solutions, customer engagement, lithium, lithium CRM, lithium social crm, Lithium Technologies, Scout Labs, Scout Labs and Lithium, Social CRM
The benefits of using social media to enhance CRM are tremendous. Social CRM is finally gaining relevance as an effective business strategy. Companies worldwide are realizing that customer loyalty starts with implementing effective customer-centric business strategies. Following suit, Attensity Group has acquired the social media solutions vendor Biz360, in an effort to optimize their Social […]
Tags: Attensity, Attensity Social CRM, Attensity360, Biz360, Social CRM
SugarCRM, the popular cloud CRM vendor, launched a new UI for Sugar 6. Sugar 6 is one of SugarCRM’s open source applications. The UI redesign is focused on improving Sugar 6’s speed, search and reach with third party applications and mobile device integrations. SugarCRM wanted their SaaS application to work fast and operate as if […]
Tags: iPad CRM, iPhone CRM, Mobile CRM, Open source CRM, Sugar 6, SugarCRM, SugarCRM Open Cloud, SugarCRM SaaS, SugarCRM Sugar 6
Utilizing social media tools to optimize customer service and customer relationship management (CRM) has been the trajectory for many businesses of generation Web 2.0. General Motors (GM) is not the first business to use resources like Twitter and Facebook to engage their stakeholders; however as a manufacturer in the midst of a financial crisis, they […]
Tags: crm, customer service, GM communications, GM customer service, GM social media, Social CRM, social media customer service
Salesforce.com, the customer relationship management (CRM) cloud computing company, announced the expansion of their social feature Chatter today. The application is embedded in their CRM platform and adds a social, collaborative element to the web-based CRM. Salesforce.com CEO, Mark Benioff, is following the Social CRM trend, by enhancing Chatter to have following options similar to […]
Tags: cloud 2, cloud cms, customer service, Mobile CRM, Salesforce Chatter, Salesforce.com, salesforce.com CRM, Social CRM, social networking, Web-Based CRM
By now, those familiar with the CRM industry and trends (as well as those searching for the right CRM platform) know that the ability to mine social media data is critical. However, information that comes from social networks is largely unfiltered, and no matter how many social media advocates shout their messages of adoption, adding […]
Tags: customer service, Radian6 Engagement Console, Radian6 Social Phone, Social CRM
The relation between CRM and social media is a valuable one, and this week it continues to grow as Zoho integrates the ability to login with Facebook Connect. Zoho’s online productivity suite is constantly innovating, and already allows users to use their Google, Google Apps, and Yahoo accounts to log into Zoho Apps—in fact, Zoho […]
Tags: Facebook, New Top 10 Report, Zoho CRM
