Marketing a company online in terms of tangible and measurable elements such as clicks, click-through rates, impressions, etc does not offer a complete picture as far as the brand is concerned. Even though analytics tools offered by companies such as Google enable marketing managers to track user behavior on their site, there is not much […]
According to a joint report by Nasscom and McKinsey, India could earn up to $ 60 billion in export revenues from IT and outsourcing by 2010. However, for this to happen, it is important that for this to happen, the country needs to invest in infrastructure and training personnel so that foreign companies can continue […]
Open source offers the advantage of a freely available source code that can be modified by the public. It provides greater control to the end user and user licenses are not as expensive as those of proprietary models. CRM is one of the business applications that open source developers are targeting. The CRM applications market […]
Centric CRM, whose version 3.1 is available for download, is an advanced open source CRM solution. The solution uses SSL and one-way encrypted passwords for excellent data security. Centric CRM can be scaled for large enterprises and offers speedy performance as it uses optimized SQL code, database connection pooling, object caching, process queuing, etc. Workflow […]
Compiere is a free open source ERP software application that has CRM software solutions integrated into it. It offers an ideal solution to the CRM-related requirements of SMBs. Compiere includes several modules such as the core module consisting of payroll, inventory; advanced modules such as bar coding, bill of lading; web related modules such as […]
hipergate is an open source CRM package written in Java. It is an exhaustive suite and includes sales automation, intranet, email marketing, bug tracking, webmail, file sharing, etc. It works with any 32-bit MS Windows operating system. It is available under the General Public License (GPL). Open For Business (OFBiz) is an open source suite […]
openCRX is an open source CRM application written in Java. It is highly scalable, vendor neutral, and platform independent. It can work on any platform with a J2EE-compliant appserver. It supports database management systems such as MySQL, MaxDB, PostgreSQL, MS SQL, Oracle, etc. The application comes with the openCRX source code, the UML models and […]
Cream 2.0 “Sofija” is an open source CRM system designed specifically for the media industry. The solution is written in Java and is tailored to meet the requirements of those in the publishing sector. It supports subscription management, incoming and outgoing customer communications, and features reporting and analytical functions that are easy to use. Its […]
Listening to and acting upon customer complaints can make a significant difference to a company’s bottom-line. It is important to understand that customers dissatisfied with a store or a product do not always complain, they just stop patronizing the concerned store or switch to another product. A high percentage of customers who switch stores do […]
According to Shai Agassi, president, product and technology group, SAP, the company is in favor of a limited use of open source codes. SAP is of the view that open source can be used for innovating with an existing platform but tinkering with the source code should not be encouraged. crmbuyer.com says: “Intellectual property (IP) […]