The thin line between satisfaction and loyalty
Apr 11, 2006 | US Government | 0 comments
In response to a study recently undertaken by CRM Guru in which seventy percent of customers stated that poor customer service caused them to switch services, Amae Software Co-founder / CEO Vance Christensen offered his analysis of differences between customer satisfaction and customer loyalty on the TMCnet website. Customer satisfaction and customer loyalty, says Christensen, […]