CDC: looking Sharp

Attention Asia! The CDC monster is also making moves in North America.

CDC Software, that ever-active subsidiary of CDC Corporation and global provider of industry-specific enterprise software applications and consulting services, released figures today that showed its Pivotal MarketFirst marketing automation and lead generation solution had saved Sharp Electronics Manufacturing Corporation of America more than $1.6 million in operating costs since implementation.

Sharp Electronics’ numbers showed that Pivotal MarketFirst had shown some stunning improvement for Sharp, including reducing cost per lead from $76 to $8; saving an estimated $420,000 over four years by reducing advertising agency fees by using Pivotal MarketFirst to automate tasks; saving an estimated annual $70,00 in labor costs due to MarketFirst’s lead assignment capabilities; and additional labor savings of over $17,000 annually due to MarketFirst’s automatic lead response emailing.

Sharp Electronics currently uses MarketFirst for automated lead capture and rankings from its website, phone calls, trade shows, events, and inbound and outbound telemarketing; lead qualification and dissemination.

CDC Software is a provider of enterprise software applications designed to assist organizations in delivering a superior customer experience. The CDC Software product suite includes Pivotal CRM, c360 CRM, Microsoft Dynamics CRM platform development tools, Ross enterprise resource planning, Ross supply chain management, IMI warehouse management, order management, Platinum China human resource solutions, and business analytics.

Pivotal Corporation is a software unit of CDC Corporation that boasts of clientele of 1,800 companies all its own, including Farm Credit Services of America, WCI Communities, Premera Blue Cross, Qiagen, ESRI, AvMed Health Plans, Sharp Electronics Corporation, and CMS Cameron McKenna.