China gets Menllo

China.com, a Hong Kong subsidiary of CDC Corporation, announced today its acquisition of five percent interest in Beijing Menlo Network Science Limited. Beijing Menlo owns and operates the Chinese online community Menllo.com.

Under the terms of the agreement, China.com will provide Menllo.com with strategic market coverage for one year. China.com will have the right to appoint a director to the Menllo.com board and holds the option to increase its holdings in Menllo.com.

Menllo.com is a platform that enables file-sharing of music, videos, journals, photos, and whiteboards; among changes promised to Menllo.com is the future availability of Menllo.com content on mobile phones via CDC Mobile’s 3G services.

Strategically speaking, the integration of CDC 3G services is key, as CDC mobile seeks to become “one of the first movers in integrating Web2.0 content with 3G services in China,” and the company brain trust figures that CDC Mobile can significantly increase its portfolio of high-demand content and therefore sources of revenue.

In January, CDC Mobile announced its $100 million 3G content partner program to target leading 3G content providers and aggregators in North Asia and Europe.

Internet service and video game company China.com. is a division of CDC Corporation. China.com has been established nationwide in thirty provinces and reportedly serves more than 5 million first-time visitors daily. The China.com network currently supports the company’s widely online games, portal business and hosting services for more than 1,700 Chinese businesses.