Chuck Dietrich answers questions on Mobile CRM
Advances in communication have opened up endless possibilities and the increasing number of mobile devices offering browsing experience has caught the fancy of CRM vendors who are now exploring the many benefits that mobile CRM can offer. The most obvious benefit being that company employees can access CRM data on the move. So no more excuses for sales leads not being converted into sales. The mobile workforce is now in a position to access up-to-date data in real time and take decisions accordingly.
Compass Intelligence LLC carried out research to find out how mobile applications will fare in the coming years; its research suggests that in the U.S alone, spending on mobile applications will touch $9 billion by 2011, at present it’s around $ 4 billion. A fair amount of that money will likely be pumped into mobile CRM.
Go here to learn more about Chuck Dietrich’s thoughts on mobile CRM.
Interesting projections. In many cases, those investments are long overdue. Mobile CRM represents an area where big companies can begin seeing payoff from those hefty CRM investments in years past.
Yeah, but until cell phone screens get larger and speed faster, it’s going to be tough to convince sales people to use mobile CRM. Don’t get me wrong, I love the idea but sales people need information fast otherwise they will abandon it.