Vendor |
Eloqua |
CRM Software Comparison |
Company Logo |
|
Product Name |
- Eloqua Lite
- Eloqua Express
- Eloqua Team
- Eloqua Enterprise
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Customer Focus |
- Eloqua focuses on serving enterprise and mid-sized companies.
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Technology Model |
|
Price |
- Eloqua Express- $2,000/month for 4-10 users
- Eloqua Team - $3,200/month for 11-50 users
- Eloqua Enterprise - $6,400/month for 250 users
|
Highlights |
- Eloqua was named a DestinationCRM 2008 Market Leader not only because of its software offering, but also because of its impact on thought leadership.
- Eloqua was named SearchCRM.com’s 2007 Marketing Automation Product of the Year.
- Eloqua received the 2007 CRM Market Leader Award, and was also honored as a “Rising Star” by CRM Magazine.
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CRM Functionality |
Key Strengths |
- Executes email and web-based marketing campaigns with automated lead nurturing programs to generate high quality leads for a greater return on investment.
- Leverages lead management capabilities to synchronize leads in real-time, and score and prioritize them to drive sales efficiency.
- Automated alerts and notifications enforce quick prospect follow-up and immediate action for newly generated leads.
- Detailed contact management tracks prospects “Digital Body Language” to provide greater insight into online behavior, prospect activity and profile characteristics. This drives personalized sales and service processes to increase response and conversion rates.
- In-depth marketing measurements allow users to use comprehensive reporting and detailed analytics to view the impact of marketing campaigns and guide better decision-making.
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CRM Features |
- Email Marketing
- Email delivery
- Website forms
- Landing pages
- Campaign automation
- Lead nurturing
- Social sharing
- Event Management
- Multi-CHannel Marketing
- Dashboards and Reporting
- Website Analytics
- Campaign Analysis
- Lead assignment
- CRM integration
- Lead scoring
- Sales enablement
- Contact profiling and segmentation
- Data management
- Data integration
- Preference Management
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