Coremetrics for Blair

Coremetrics representatives today announced that apparel cataloger Blair Corporation has chosen Coremetrics’ web analytics platform to handle streamlined reporting for multiple sources of data. Blair will use the Coremetrics tools in the customer service sphere, and the visualization tools for its e-commerce website www.blair.com.

Coremetrics’ integration with the IBM Websphere Commerce Suite, e-mail service provider Silverpop and SAS Marketing Automation played “a major role” in Blair’s decision. Coremetrics is a provider of on-demand web analytics and precision marketing solutions.

Based in San Mateo, Calif., Coremetrics now services over 600 brands and takes pride in its status as the integrated web analytics solution for IBM WebSphere Commerce. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners.