Cramer catches the Firstwave

Web-based CRM solutions provider Firstwave Technologies, Inc. today announced the appointment of Lisa Cramer to the position of chief sales and marketing officer. Cramer will head up Firstwave’s sales and marketing efforts, including identifying and developing complementary market opportunities. Cramer comes to Firstwave from a former post as president / COO of Involve Technology.

Prior to this, Cramer served as vice president of marketing and general manager at an unnamed software-as-a-service internet recruiting company; directed product marketing, product strategy, and acquisitions and mergers at Phoenix, Az.-based software producer Viasoft; and did duty as an IBM sales representative and sales engineering manager.

Firstwave Technologies, Inc. is a provider of CRM solutions specifically designed for “capturing the story so far” in sales and customer support applications. Firstwave is twenty years old and is headquartered in Atlanta, Georgia.