CRM Best Practices

According to a report by Forrester Research, companies that are implementing practices such as high-level sponsorship and concentrating on improving end-user usability are succeeding in deploying CRM in the best possible manner. By following CRM best practices, several companies have registered an increase in revenues and obtained a higher ROI. techtarget.com says:

The study results come as spending continues on enterprise CRM, despite the consolidation in the industry. Forrester predicts that enterprises spent more than $3 billion worldwide on new CRM software licenses in 2005 and total spending, including maintenance, integration and related hardware and software, will be more than $12 billion.

Go to: Forrester reveals CRM’s best practices