CRM competition pressure from within and without

As a Hindu Business Line story would have it, CRM is currently characterized by businesses “seen struggling to deploy tools and measures that capture quantifiable benefits.” And while SCM is barely given a passing notion on the Subcontinent, the Indian ERP market is playing host to a flurry of acquisitions and a mass consolidation of ERP suites.

The time for ERP integration vendors to strike is now, and as example of the big deals going on in the sector, California-based IT services provider US Technology Resources International recently announced what USTRI COO / President Sajan Pillai called a contract “to help a Fortune 500 manufacturer effect transition to Oracle Fusion by year 2010.”

“We build strong customer centric services portfolio and delivery mechanism to leverage IT budgets in the most effective and productive manner,” said Pillai. “We deliver IT as an investment to our client’s business, which has a positive impact both on the topline and the bottomline, thereby seeking to enhance shareholder value for them. Thus, we exclusively engage with Fortune 500 clients who are leaders in their business.”