CRM Taps Into Mobile Connectivity

Mobile technologies have given us a lot of freedom in terms of when we communicate with and also whom we choose to communicate with. Audio, text, and video communication is now achievable on the move. Enterprise activities too can now be achieved on hand-held devices that support the Internet. CRM and ERP users are usually game to try new technologies in order to reach out to more people and portable devices that allow them to keep business associates in touch is welcome.

However, accessing CRM and ERP applications on mobile devices requires intelligent functionality with low bandwidth pull so that the software can be operated effectively. CRM functionalities such as workflow, alerts, escalation and notifications can be added to a mobile solution. The surprising thing is mobile CRM has a low cost of TCO.