CRM to bag teens’ Euros, part I

World-famous producer of good ol’ American blue jeans, Levi Strauss, has announced deployment of CRM to develop a loyalty strategy in Europe. Ultimately, the goal is “to build stronger relationships with the brand’s core target of 15-24 year-olds.”

The CRM program will first be launched in Italy this year and gradually rolled out across Europe and will be managed by direct-marketing advertising agency Stephens Francis Whitson. Among Stephens Francis Whitson’s clientele are More Th>n, House of Fraser, Callaway Golf Europe and O2 and ebookers.