CRM to bag teens’ Euros, part II

Meanwhile, elsewhere on the Continent, Blyk network announced a plan that would theoretically allow mobile-phone users in that valuable ages 16-24 demographic to “Make mobile calls for free in return for receiving adverts.”

Heavy hitters such as Buena Vista, Coca-Cola, I-play Mobile Gaming, L’Oreal Paris, StepStone and Yell.com mobile have already gotten on board the Blyk network, which is claimed to be the first pan-European ad-funded mobile network.

Blyk representatives are aiming to “pioneer creative ad formats and a sophisticated CRM profiling system” and the campaign’s impact among Euro consumers will be tracked in real time. According to Blyk PR, “Member profiling will enable brands to build a dialogue with highly targeted young consumers who it is hoped will welcome the interaction and information.”

Commercials on the mobile phone … sheesh, what’s next?