Customforce 2.0 by Salesforce.com

Customforce 2.0 is the customization platform by Salesforce.com. It includes functions such as lead scoring, case aging, etc as well as a 100 Business Processes. Customforce Formulas aid in the decision making process by creating customized business formulas. It provides a tool for forecasting, Customforce Forecasting, which enables users to forecast according to the product line or the opportunities generated during the various phases in a product’s life cycle.

Salesforce.com feels that because its offering is easy to deploy and implement, it will allow system integrators to concentrate more on process management. However, Rob Desisto, analyst, Gartner Group, is of the opinion that customers need to do a cost-benefit analysis to determine if the costs of customizing the application outweigh the advantages of having a hosted CRM.