Do something about bad data!

Group 1 Software, Inc. today announced its teaming with Microsoft Corp. and CIO Magazine to present an educational webcast entitled “When Bad Data Happens to Great CRM Systems.”

(Time out. The book that spawned a million other references and names, Harold S. Kushner’s “When Bad Things happen to Good People,” was first printed in 1981 and has surely been mostly forgotten by folks who create, say, webinars. Can we all agree to stop riffing on this hackneyed theme now?)

“Bad Data” is now available for viewing at the CIO Magazine website and is described as discussing “the role of data quality for businesses of all sizes, particularly as it relates to Customer Relationship Management.” The webcast promises to explore key business issues surrounding data quality and CRM; the direct impact of data quality on large enterprises, mid-market, and small and medium businesses; emerging trends, such as Customer Data Integration and Master Data Management; and globalization together with its concomitant compliance regulations.

Moderated by Bob Melk, vice president and associate publisher for CIO, the webcast features players such as Brad Wilson, general manager of Microsoft Dynamics CRM; Bernie Gracy, vice president of global strategy, product management and marketing for Pitney Bowes Group 1 Software; and, Jill Dyche, business consultant and co-founder of Baseline Consulting.

Group 1 Software is a division of Pitney Bowes specializing in consolidating, cleansing and enriching corporate data, and generating personalized business documents for multi-channel delivery, customer care and efficient business processing. Group 1 Software solutions are employed by over 3,000 organizations in industries including insurance, financial services/banking, GIS/mapping, government, mail services, retail, telecommunications, and utility. Among Group 1 clientele are Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo.