…Entellium, too

And another CRM Magazine award was bestowed at the DestinationCRM 2006 conference in San Jose, Calif. last week. Entellium announced that its winning of a 2006 Market Leader Award in the Sales Force Automation category from CRM Magazine.

Entellium was recognized for its “innovative approach to usability, which has been shown to boost both sales team effectiveness and revenue, and for its strong reputation for customer support.”

Entellium thanked its “explosive growth” in the small- and mid-sized business market thanks to its June release of Entellium eDesktop, a downloadable "smart client" program. Available as a free download, Entellium eDesktop provides a new front end to Entellium’s core CRM functionality.

Founded in 2000, Entellium is an on-demand CRM software provider which specializes in small- and mid-sized companies. Formerly headquarterd in Malaysia, the Entellium board now calls Seattle, Wa. home. Entellium’s main desktop and server application is eSalesForce, a Web-based CRM application.