Federated customer data integration

Enterprises face a problem of plenty, i.e. plenty of customer data, most of which is in segregated silos. This prevents decision makers to obtain a real-time holistic view of things. It is therefore important that customer data integration (CDI) be executed so that customer data can be consolidated.

However, even though CDI hubs help to create a centralized database, users who are distributed across the enterprise cannot access the centralized database. However, CDI does offer the advantage of being information driven as against Enterprise application integration (EAI), which is process-centric.

In order to stop the growth of information silos and enable users to access data from anywhere in the organization, the technique of federated CDI can be employed for the management of data stored in different databases. Existing applications that cannot access up-to-date information on the centralized CDI hubs benefit by receiving projections of integrated customer data from federated CDI. destinationcrm.com says:

Implementing a CDI hub starts with the master definition of a customer. Every application that deals with customer information has unique requirements, so coming up with a single schema that captures all of these requirements is a monumental task.

Go to: The Next Generation of CDI