Get ‘im, Bulldog!

Enterprise marketing management solutions provider the Unica Corporation today announced the deployment of Unica’s Affinium software by Bulldog Solutions. Affinium will be deployed during the second and third quarters of 2006 for delivery and measurement of Bulldog’s strategically targeted B2B marketing campaigns. Bulldog Solutions will employ Unica’s Affinium Suite in end-to-end marketing management, lead acquisition, web analytics, predictive modeling, marketing resource management, and cross-channel campaign management. Affinium seeks to enable Bulldog to monitor and analyze customer behavior across the internet and other channels.

As part of contractual obligation, Affinium will replace the extant Bulldog commercial system and other in-house developed applications. “Affinium will be used by everyone in the Bulldog organization – from account managers to campaign planners, the creative team, and business analysts,” promised Bulldog Solutions president / co-founder Todd Davison. Waltham, Mass.-headquarted Unica Corporation is a provider of EMM software designed for marketing organizations.

Affinium software addresses marketing and customer analytics, demand generation and marketing resource management. Unica clientele of over four hundred includes ABN AMRO, Capital One, Choice Hotels, Comcast, Lands’ End, Nordstrom, Reader’s Digest, Scotiabank and Vodafone. Unica has offices in the United Kingdom, France, Germany, Singapore and India. Bulldog Solutions resides in the niche market of sales lead generation using webinar campaigns and web-based programs. Bulldog solutions are used in industries such as technology, financial services, life science, health care, telecom, insurance and publishing. Bulldog headquarters are located in Austin, Texas; EMEA operations are based in Brussels, Belgium. Among Bulldog clientele are Dell, BMC Software and Hoover’s.