Google uses the Salesforce

Now this is certainly a force to be reckoned with: a combination of Salesforce.com and Google. Hitting the market today is the new product Salesforce for Google AdWords, a tightly integrated service that promises to combine the dynamic creation of Google AdWords with the on-demand business applications of salesforce.com.

The product description of Salesforce for Google AdWords describes it as delivering “an end-to-end, on-demand service that allows companies to create, manage, and measure search engine marketing campaigns, all from directly within Salesforce.” In theory, Salesforce for Google AdWords will provide visibility in the entire life-cycle of an advertising campaign.

Never shy about tooting his own horn (and again expounding on his infamous Death Of Software philosophy), Salesforce.com CEO / chairman Marc Benioff said that “Salesforce for Google AdWords is a perfect example of the innovation … possible when we embrace the reality that the future of software is on-demand business services.” The new product represents a Salesforce.com appeal to the niche market segment of search engine marketing.

Alongside the announcement, Salesforce press material cited recent Search Engine Marketing Professionals Organization statistics showing that search engine marketing spending in North America alone to be some US $5.75 billion in 2005 and could reach US $11 billion by 2011. Salesforce for Google AdWords is now available via the AppExchange under the “search marketing” sub-category under “marketing.” As of today, August 22, Salesforce for Google AdWords is available for free for thirty days for all Salesforce customers.

The regular price will be US $300 per month. Benioff himself will be hosting a press conference at approximately 5pm Greenwich Meridian Time to introduce the product (and surely to expound upon the Benioff dogma a bit more). Salesforce.com is currently the market and technology leader in on-demand business services. Salesforce.com’s on-demand platform AppExchange allows the building of powerful new applications, customization and integration of the Salesforce suite.

Salesforce.com today manages customer information for approximately 22,700 customers and approximately 444,000 paying subscribers including Advanced Micro Devices, America Online, Cendant Rental Car Group, Dow Jones Newswires, Nokia, Polycom and SunTrust.