Harte-Hanks, Ultimately

Marketing solutions provider Harte-Hanks, Inc. announced today that Ultimate Electronics has selected Harte-Hanks and its Allink Advantage solution for optimized, multi-channel database marketing. Under terms of the new partnership, Harte-Hanks will provide a fully integrated, robust database marketing solution to drive Ultimate Electronics’ newly-implemented prospecting strategy. Harte-Hanks will also provide analytic support to “help the retailer enhance its understanding of its customer base and fully-integrated e-mail delivery through the Harte-Hanks Postfuture platform to establish better multichannel dialogues with customers.”

Ultimate Electronics is a private consumer electronics company specializing in home and car entertainment. Based in Colorado for 38 years, the company now has 32 superstores in Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. Ultimate was recently ranked among the top five consumer electronics walk-in retailers and in the top three for the best in-store service in Consumer Reports’ “Best Places to Buy” survey.

San Antonio, Texas-based Harte-Hanks, Inc. is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities.